If you have an online store, or want to set one up, using Facebook is an easy and effective way to boost your sales.

Facebook Store is a page which you can sell your products through to reach a wider customer base. You might also have heard this referred to as Facebook Shop – this is exactly the same thing, just under a slightly different name.

You might be wondering why you’d want to create a Facebook Store. Surely it’s enough just to have a great ecommerce website? Well think again! Facebook has over 2 billion active users every single month. That’s too many potential customers to turn away!

With all those users out there, it’s worth setting up a Facebook Store page to appeal to them and bring in their custom. But what’s the best way to do this?

There are two ways to sell on Facebook:

1 – Use Facebook’s platform itself to create your Facebook Store, list products, and set up a shopping cart to connect payments. This is a more basic way of selling.

2 – Use an ecommerce website builder to create an online store, then automatically link your products to your Facebook Store page. This requires little technical know-how and is simple to set up and manage.

We recommend option two. It’s better to use an ecommerce builder like Shopify to sell through Facebook: not only is this option a lot simpler, but it gives your online business a much more extensive online presence.

Facebook has limited ecommerce functions compared to these specialized website builders. For example, it has fewer payment options for your customers to choose from, you can only sell physical products, and some options are only available in the US.

By connecting your online store to your Facebook Store, you get the best of both worlds!

In this article, we’ll take you through just what it means to sell through Facebook. We’ll recommend the three best ecommerce builders to connect to your Facebook Store, and show you how to set up your store with each of them.

We’ll also cover how to do this with Wix, plus we’ll answer some Frequently Asked Questions (FAQs) to cover any more questions you might have. Now let’s get started on the world of Facebook selling…

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